Garden Kitchen
Soft floral pastels with garden aesthetic. Fresh greens, rose pinks, and lavender accents for organic, natural food.
View Design β60 recipe website concepts exploring different approaches to design, user experience, strategy, intelligence, and radical new directions. From aesthetic themes to AI-powered personalization, each concept solves unique problems for recipe websites.
Five design themes focused on mood, colour palettes, and typography. Each creates a distinct atmosphere.
Soft floral pastels with garden aesthetic. Fresh greens, rose pinks, and lavender accents for organic, natural food.
View Design βScandinavian minimalist design with cool greys, generous white space, and elegant typography. Clean and sophisticated.
View Design βRustic farmhouse aesthetic with warm browns, brick oranges, and cream backgrounds. Cosy comfort food vibes.
View Design βModern bright aesthetic with sun yellows, vibrant oranges, and airy design. Light-filled and contemporary.
View Design βElegant dark mode with deep blues, gold accents, and sophisticated typography. For refined night-time cooking.
View Design βFive UX strategies focused on solving real problems: reading comfort, ingredient discovery, cooking assistance, seasonal eating, and social cooking.
Story-first reading experience with magazine-style layout. Optimised typography for extended reading and print-friendly recipes.
View Design βIngredient-first discovery. Input what you have, get match percentages for recipes. Reduces food waste and saves money.
View Design βActive cooking mode with hands-free operation. Giant text, high contrast, built-in timers, and voice control for the actual cooking experience.
View Design βCalendar-based seasonal eating. Interactive year calendar, "what's fresh now" guides, and anticipation engine for peak produce.
View Design βSocial recipe community with multi-contributor platform, recipe variations, event planning, and live cook-alongs. Cooking together.
View Design βFive content-strategy-driven concepts that go beyond visual aesthetics to rethink how recipes are structured, presented, and experienced. Each solves a specific content problem.
Process-driven layout. Recipes are workflows, not documents. Communicates timing, parallelisable tasks, and rhythm. A slow-roasted lamb and a stir-fry look different because they are different.
View Design βEvery recipe is a story about place, people, and culture. Origin-first, story-driven editorial features with the practical instructions woven into a richer narrative about tradition and connection.
View Design βScience-first cooking. Understand WHY recipes work, not just how. Master the custard ratio (2:1:¼) and you can make crème brûlée, ice cream, or pastry cream without a recipe. Clean grids, data visualisation, monospaced measurements.
View Design βFamily archive. What happens to Nanna's recipe cards when no one can read her handwriting? Digital preservation disguised as a recipe site β lineage chains, margin notes, coffee stains that prove it's been used a thousand times.
View Design βThe anti-aspirational recipe site. You're tired, the kids are hungry, the fridge is half-empty. Real cook times, real energy levels, real dish counts. Constraint as feature β "one pot", "under $10", "low energy".
View Design βFive intelligent concepts that treat the recipe site as a computational tool. Adapts to context, data, and user input.
Parametric recipes. Adjust serving size, hydration, or spiciness sliders and watch the ingredient list recalculate in real-time. Blueprint aesthetic.
View Design βContext-aware cooking. Detects your simulated weather and time to suggest the perfect meal. "It's raining -> Make Soup". Organic tech style.
View Design βData-driven fuel. Interactive charts update as you swap ingredients. Visualise the macro impact of butter vs olive oil. Clinical dashboard look.
View Design βModular cooking. Recipes are blocks (Base + Protein + Sauce). Spin the slot machine to generate dinner ideas. Bold Memphis design.
View Design βMotion-first interface. Vertical feed of auto-playing recipe loops. Cook-along timeline overlay. Immersive dark mode mobile experience.
View Design βTen radically different concepts that push the boundaries of what a recipe website can look and feel like. Each has a unique AI-powered suggestion feature, 4 full pages, and a distinct visual identity.
Premium dark-mode editorial magazine. Dramatic food photography against black. Asymmetric grids, pull quotes, and a "Sommelier's Pick" mood-slider AI.
View Design βCoastal Australian lifestyle β Byron Bay meets Noosa. Wave-shaped dividers, flowing layouts, and a "Tide Report" AI that recommends based on weather and mood.
View Design βNight market energy. Neon glow effects, dense grids, oversized type. A "Street Oracle" fortune-teller chatbot for late-night recipe inspiration.
View Design βBroadsheet newspaper aesthetic. Multi-column layouts, mastheads, bylines. A "Daily Edition" AI that serves recipes as front-page headlines.
View Design βFrench bistro elegance β copper accents, fresh herbs, natural light. A "Chef's Board" chalkboard AI that recommends like a market vendor.
View Design βRugged mountaineering aesthetic. Topographic patterns, expedition badges, trail ratings. "Trail Conditions" AI for planning outdoor meals.
View Design βThe happiest recipe site ever. Bouncy animations, rounded everything, pastel gradients. A "Party Planner" AI with confetti-burst animations.
View Design βUltra-minimal Swiss typography. Black, white, and food photography β nothing else. The Dieter Rams of recipes. A stark "Query" text-only AI.
View Design βSun-baked Mediterranean warmth. Arched containers, ceramic patterns, whitewash backgrounds. A "Piazza" AI that chats like a village market vendor.
View Design βCutting-edge web design meets recipes. Scroll animations, glass effects, gradient shifts. A "Flow State" AI with a mood-reactive pulsing orb.
View Design βMelbourne laneway culture β hidden corner cafes, espresso mornings, late-night share plates. DM Serif Display meets urban sophistication.
View Design βElevated city living β golden hour cooking, skyline entertaining, rooftop gardens. Playfair Display typography with urban elegance.
View Design βNeighbourhood recipe collection β diverse community flavours from around the corner. Lora and Source Sans 3 create approachable warmth.
View Design βFive concepts that reimagine recipe sites as personal artifacts β journals, letters, notebooks, and scrapbooks. Each brings the warmth of analog media to digital cooking.
Home cooking journal β dot-grid notebook aesthetic, kraft paper textures, pencil sketch feel. Courier Prime and IBM Plex Sans for that field notebook vibe.
View Design βLove letters to food and cooking β correspondence aesthetic, wax seals, stationery warmth. Cormorant Garamond creates intimate editorial elegance.
View Design βA well-loved recipe collection β margin notes in a beloved cookbook, post-its, coffee stains, highlights. Libre Baskerville celebrates the marks of use.
View Design βPlain text recipe directory β brutalist monospace aesthetic. Every recipe is a formatted text file. JetBrains Mono throughout for that terminal feel.
View Design βMy recipe collection β collage, washi tape, Polaroids, creative chaos. Permanent Marker and Nunito bring playful handcrafted energy.
View Design βFive polished concepts with editorial sophistication β French patisserie, food journalism, dark luxury, gallery exhibits, and photography portfolios.
Recipes of quiet refinement β French patisserie precision, marble counters, gold leaf details. Cormorant Garamond and Lora create sophisticated elegance.
View Design βThe food section β NYT-style food journalism, multi-column layouts, drop caps, bylines. Playfair Display gives editorial authority.
View Design βDark luxury recipes β copper and brass accents, speakeasy menu aesthetic, refined darkness. Playfair Display on deep browns creates moody sophistication.
View Design βA culinary gallery β museum exhibition aesthetic, white walls, caption cards, clean presentation. Inter creates minimal institutional elegance.
View Design βA visual recipe collection β photography portfolio lookbook, full-bleed imagery, dark presentation. Poppins and Work Sans for modern editorial.
View Design βFive cosy concepts focused on comfort, warmth, and tactile textures β slow mornings, fireside evenings, meadow walks, provincial bistros, and summer porches.
Slow cooking, gentle living β soft pastels, warm sunlight, leisurely mornings. Fraunces and Nunito create relaxed Sunday energy.
View Design βRecipes for warm evenings β wool and knit textures, bookish warmth, tactile comfort. Crimson Pro and Merriweather feel like a favourite sweater.
View Design βRecipes from the meadow β watercolour aesthetic, organic forms, hand-painted feel. Cormorant Infant and Quicksand bring botanical softness.
View Design βA provincial bistro β French country aesthetic, tablecloth textures, chalkboard menu. DM Serif Display creates rustic refinement.
View Design βRecipes for summer evenings β verandah dining, string lights, fireflies, amber on navy. Bitter and Open Sans create nostalgic twilight warmth.
View Design βFive cutting-edge concepts that push digital boundaries β greyscale with colour reveals, travel infrastructure, music streaming, colour-shifting palettes, and prismatic light effects.
Recipes developed in the darkroom β greyscale until interaction reveals colour. DM Sans and DM Mono create photographic sophistication.
View Design βCulinary departures β airport terminal aesthetic, boarding passes, departure boards. Barlow Condensed brings infrastructure efficiency.
View Design βYour recipe playlist β music streaming aesthetic, equaliser bars, "now playing" format. Space Grotesk creates rhythmic modern energy.
View Design βRecipes that change colour β dynamic colour palettes shift per recipe via CSS custom properties. Outfit and Inter bring systematic flexibility.
View Design βWhere light meets flavour β light physics aesthetic, spectral splits, chromatic aberration effects. Space Grotesk on rainbow gradients.
View Design βFive vibrant, high-energy concepts β Australian outback, aperitivo hour, 1970s photography, Memphis design, and spice market maximalism. Unapologetically bold.
Recipes from the red earth β Australian landscape, red ochre, eucalyptus, campfire warmth. Sora and Nunito Sans capture the rugged spirit.
View Design βAperitivo kitchen β aperitivo hour aesthetic, Art Deco geometry, Campari and vermouth sophistication. Poiret One brings cocktail-hour glamour.
View Design βRecipes from the golden age β 1970s film photography, Polaroid frames, retro warm colours. Righteous and Faustina bring vintage charm.
View Design βBold recipes for confident cooks β Memphis design, speckled texture, bold geometry, asymmetric layouts. Space Grotesk delivers fearless energy.
View Design βA spice market of flavours β spice bazaar maximalism, tessellation patterns, dense layered warmth. Playfair Display on rich warm tones.
View Design βFive concepts focused on the ceremonial and sensory aspects of cooking β ritual dining, multi-sensory experience, hearth-centered warmth, maker's craft, and global culinary exploration.
Ceremonial dining β quiet elegance, brass and wine tones, the formality of the table. Cormorant Garamond creates contemplative sophistication.
View Design βMulti-sensory cooking β synaesthesia approach, aroma-driven experience, sensory layers beyond taste and sight.
View Design βHearth-centered warmth β firelit ambience, gathering around the flame, the ancient ritual of cooking with fire.
View Design βMaker's workshop β hands-on craft approach to cooking, tools and techniques, building flavours like craftwork.
View Design βGlobal culinary atlas β world flavours and traditions, mapping recipes across cultures, exploring the geography of taste.
View Design βSee how the concepts differ in their approach to recipe websites.
| Concept | Focus | Primary Problem Solved | Unique Approach |
|---|---|---|---|
| Garden Kitchen | Aesthetic | Create organic, fresh atmosphere | Soft pastels, garden imagery |
| Nordic Simplicity | Aesthetic | Minimalist, clean presentation | Cool greys, generous white space |
| Warm Hearth | Aesthetic | Rustic, comfortable feeling | Warm browns, farmhouse textures |
| Sunlight & Shadows | Aesthetic | Bright, modern presentation | Yellow/orange, sun-kissed glow |
| Midnight Baking | Aesthetic | Elegant, sophisticated mood | Dark mode, gold accents |
| Cookbook | UX | Poor readability, scanning vs reading | Magazine layout, story-first |
| Pantry | UX | "What can I cook with what I have?" | Ingredient matching, substitutions |
| Kitchen | UX | Hard to use while hands are busy | Giant text, voice control, timers |
| Seasons | UX | Recipes ignore seasonality | Calendar interface, peak produce |
| Gather | UX | Cooking treated as solitary activity | Social features, community platform |
| Mise en Place | Content Strategy | Recipes ignore timing and process | Workflow timelines, parallelisable tasks |
| Provenance | Content Strategy | Recipes stripped of cultural context | Origin-first editorial, story-driven |
| Ratio | Content Strategy | Rote following, never understanding | Science-first, ratios, data visualisation |
| Heirloom | Content Strategy | Family recipes lost to time | Digital preservation, lineage chains, nostalgia |
| Weeknight | Content Strategy | Aspirational recipes vs reality | Constraint-based, honest times, low energy |
| The Engineer | Intelligence | Recipes are static text, not formulas | Parametric sliders, real-time calculation |
| The Forager | Intelligence | Irrelevant suggestions (Salad in winter) | Context-aware (Weather/Time) adaptation |
| The Nutritionist | Intelligence | Guessing nutritional impact | Interactive macro visualisation |
| The Remix | Intelligence | Cooking rut / boredom | Modular randomisation / Slot machine |
| The Stream | Intelligence | Static images don't show motion | Vertical video feed, micro-loops |
| Ember & Ash | Radical Direction | Recipe sites lack editorial gravitas | Dark magazine, mood-slider AI sommelier |
| Tidepool | Radical Direction | No coastal Australian lifestyle identity | Wave dividers, tide-report AI |
| Neon Noodle | Radical Direction | Everything is minimal and pastoral | Neon glow, night market, street oracle AI |
| The Morning Press | Radical Direction | Recipes lack journalistic authority | Newspaper broadsheet, daily edition AI |
| Copper & Thyme | Radical Direction | Bistro warmth without farmhouse clichΓ© | Copper accents, chalkboard chef's board AI |
| Basecamp | Radical Direction | No outdoor/adventure cooking identity | Topographic maps, trail conditions AI |
| Confetti | Radical Direction | Cooking sites take themselves too seriously | Celebration maximalist, party planner AI |
| Mono | Radical Direction | Visual noise drowns out the food | Swiss B&W typography, stark query AI |
| Terracotta | Radical Direction | Mediterranean warmth beyond generic Italian | Arched elements, piazza vendor AI |
| Kinetic | Radical Direction | Recipe sites never feel modern | Motion-first, glass effects, flow state AI |
| Laneway | Radical Direction | No Melbourne laneway culture identity | Hidden corners, espresso mornings, urban intimacy |
| Rooftop | Radical Direction | No elevated city living aesthetic | Golden hour, skyline views, rooftop entertaining |
| Corner Store | Radical Direction | Neighbourhood diversity underrepresented | Community flavours, approachable warmth |
| Fieldnotes | Personal/Notepad | Digital lacks notebook intimacy | Dot-grid, kraft paper, pencil sketch aesthetic |
| Dear Kitchen | Personal/Notepad | Recipes lack epistolary warmth | Love letters, wax seals, correspondence feel |
| Marginalia | Personal/Notepad | Digital can't capture cookbook annotations | Margin notes, post-its, coffee stains |
| Recipe.txt | Personal/Notepad | Everything is too visual | Plain text, brutalist monospace, terminal aesthetic |
| Scrapbook | Personal/Notepad | No creative collage aesthetic | Washi tape, Polaroids, handcrafted chaos |
| Atelier | Professional/Editorial | Lacks French patisserie refinement | Marble, gold leaf, quiet sophistication |
| Column | Professional/Editorial | No food journalism authority | Multi-column, drop caps, bylines, NYT style |
| Burnished | Professional/Editorial | No dark luxury aesthetic | Copper/brass, speakeasy menu, moody sophistication |
| Exhibit | Professional/Editorial | No museum gallery presentation | White walls, caption cards, institutional elegance |
| Folio | Professional/Editorial | No photography portfolio aesthetic | Full-bleed imagery, lookbook presentation |
| Sunday | Warm & Inviting | No slow morning aesthetic | Soft pastels, warm sunlight, gentle living |
| Fireside | Warm & Inviting | No tactile knit texture warmth | Wool textures, bookish comfort, cosy evenings |
| Wildflower | Warm & Inviting | No watercolour meadow aesthetic | Hand-painted feel, organic forms, botanical softness |
| Linen | Warm & Inviting | No French provincial bistro warmth | Tablecloth textures, chalkboard menu, rustic refinement |
| Porchlight | Warm & Inviting | No summer evening verandah feel | String lights, fireflies, amber on navy twilight |
| Sable | Modern/Contemporary | No greyscale-to-colour reveal | Darkroom aesthetic, colour on interaction |
| Transit | Modern/Contemporary | No travel infrastructure aesthetic | Boarding passes, departure boards, airport terminals |
| Wavelength | Modern/Contemporary | No music streaming aesthetic | Equaliser bars, "now playing" format, rhythmic energy |
| Chromashift | Modern/Contemporary | Static colour palettes | Dynamic colour shifts per recipe, CSS custom properties |
| Prism | Modern/Contemporary | No light physics aesthetic | Spectral splits, chromatic aberration, rainbow gradients |
| Outback | Expressive & Bold | No Australian earth aesthetic | Red ochre, eucalyptus, campfire warmth |
| Negroni | Expressive & Bold | No aperitivo hour sophistication | Art Deco, Campari/vermouth, cocktail glamour |
| Kodachrome | Expressive & Bold | No 1970s film photography aesthetic | Polaroid frames, retro warm colours, vintage charm |
| Terrazzo | Expressive & Bold | No Memphis design boldness | Speckled texture, bold geometry, fearless asymmetry |
| Paprika | Expressive & Bold | No spice market maximalism | Tessellation patterns, dense layered warmth |
| Ritual Table | Ritual & Sensory | Cooking lacks ceremonial aspect | Quiet elegance, brass/wine tones, contemplative dining |
| Scent & Sound | Ritual & Sensory | Recipes ignore sensory layers | Multi-sensory, synaesthesia, aroma-driven |
| The Hearthlight | Ritual & Sensory | Lost ancient fire-cooking ritual | Hearth-centered, firelit ambience, gathering warmth |
| The Workshop | Ritual & Sensory | Cooking not treated as craft | Maker's approach, tools/techniques, hands-on craftwork |
| The Atlas Table | Ritual & Sensory | Global flavours without context | Culinary atlas, world traditions, geography of taste |